Marketing Services Specialist, IA (1 year contract)

Marketing Services Specialist – 1 year contract

About Paysafe
Paysafe is a global payments platform powering the experience economy, with a strong focus on the iGaming, video gaming, e-commerce, online trading, retail, travel and hospitality sectors. With 30 years of expertise in payment technology, Paysafe helps businesses and consumers lift every experience through seamless, secure payment solutions, including card payments, digital wallets such as Skrill, eCash solutions like PaysafeCard, and a suite of local payment methods. With approximately 2,900 employees across 12 countries and annualized transactional volume of $167 billion in 2025, Paysafe connects people and businesses worldwide through innovative digital payment experiences.

Position Summary

The Marketing Services Specialist plays a key role in delivering strategic, data-driven marketing services to clients, with a focus on digital campaign execution, communications, and revenue growth. This role supports a wide range of marketing initiatives across digital channels, while also contributing to client acquisition, retention, and product communications. The ideal candidate brings a strong understanding of digital marketing tools and techniques, excellent communication skills, and industry knowledge in iGaming, lottery, and forex.

Key Responsibilities

Client Marketing Services

• Plan and execute integrated marketing campaigns across web, mobile, SEM, social, email, and display advertising
• Manage campaign performance using platforms such as Google Ads, Meta, and third-party networks
• Support clients through advertising approval processes on regulated platforms (e.g., Google, Meta)
• Identify and recommend new acquisition channels to improve client ROI
• Collaborate with client account teams to align marketing strategies with business objectives

Revenue & Performance Focus

• Track and analyze campaign performance to drive revenue and optimize marketing spend
• Provide actionable insights and recommendations to improve client acquisition and retention
• Contribute to upsell strategies and identify opportunities for additional marketing services

Communications & Content

• Draft and distribute external communications related to product updates, releases, and service announcements
• Collaborate with product and content teams to ensure accurate and timely messaging
• Assist in the creation of newsletters, email campaigns, brochures, and sales collateral
• Support the development of digital and print marketing materials, including websites and presentations

Event & Conference Support

• Coordinate marketing materials and logistics for client-related events and industry conferences
• Assist in content creation and promotional strategies for event participation
• Ensure consistent brand representation across all event touchpoints

Industry Knowledge & Innovation

• Stay current with emerging digital marketing technologies and trends
• Continuously upskill in digital marketing tools, platforms, and best practices
• Demonstrate and expand knowledge of the iGaming, lottery, and forex industries
• Deepen understanding of Income Access products and services to better support client communications

Qualifications & Requirements

Education & Experience

• Bachelor’s Degree in Marketing, Communications, or a related field
• Minimum of 2 years of experience in digital marketing, preferably in a client-facing or agency role

Technical & Marketing Skills

• Strong understanding of digital marketing concepts, strategy, and best practices
• Proficient in Google Ads, Display, Analytics, and similar media tools
• Solid understanding of App Store Optimization (ASO) techniques
• Experience with CRM and marketing platforms such as Salesforce, HubSpot, or similar
• Familiarity with HTML, website creation, and SEO techniques
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• Comfortable using internet-based tools and social networking platforms

Soft Skills

• Excellent written and verbal communication skills
• Strong analytical, research, and customer relationship management abilities
• Ability to develop strategic partnerships and demonstrate solid negotiation skills
• Highly organized with the ability to manage multiple projects and deadlines

Equal Employment Opportunity

Paysafe provides equal employment opportunities to all employees, and applicants for employment, and prohibits discrimination of any type with regard to ethnicity, religion, age, sex, national origin, disability status, sexual orientation, gender identity or expression, or any other protected characteristics. This policy applies to all terms and conditions of recruitment and employment.  If you need any reasonable adjustments please let us know.  We will be happy to help and look forward to hearing from you.