Paid Social Manager
Date: 10 Nov 2024
Location: London, GB, EC2V 7AD
Company: Paysafe
Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 20 years of online payment experience, an annualized transactional volume of $140 billion in 2023, and approximately 3,200 employees located in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.
It starts here. Have a global impact on the world of payments.
Paysafe is hiring an experienced Paid Social Manager to join our growing Digital Marketing Channels team in London, reporting directly to our Digital Marketing Channels Lead. The role will be pivotal in driving continued growth across our B2C and B2B brand portfolio as we enter an exciting and ambitious phase of expansion. The role will focus heavily on both strategic development as well as tactical in-platform execution, so hands-on experience will be key to ensuring best-in-class delivery across our Paid Social program
What Paysafe stands for:
- Being open and honest.
- Keeping focused.
- Operating with Courage.
- Pioneering the future.
Our values and culture are driven by Equality, Development, Social Responsibility and Wellbeing. If you want to find out more about life at Paysafe, check out our careers page here.
How we work:
Our preferred arrangement is for the job holder to follow a hybrid model, spending an average of three days per week at our office location. The office is located in Gresham Street next to St Paul’s cathedral with easy access and transport links via St Paul’s, Bank, Cannon Street, City Thameslink, Liverpool Street, Farringdon, Mansion House.
The impact you will have:
The candidate will be responsible for managing end-to-end Paid Social activity globally for all B2C and B2B brands, primarily Skrill, NETELLER, paysafecard, and Paysafe
• To manage seven-figure media budgets annually, focusing on driving new customer acquisition and ROI/LTV:CAC by identifying new and innovative opportunities to improve performance
• The candidate will be responsible for forecasting and reporting Paid Social performance to key stakeholders, including senior management
• To work closely with wider marketing and business stakeholders to improve Paid Social journey through testing of ad copy, creatives, and landing pages, including local product USPs
• The candidate will be responsible for training/upskilling junior members of staff on all things Paid Social, ensuring the team is constantly developing skills and expertise across various platforms and tools
• To be a Paid Social evangelist within the business, providing business cases for increased budget
• To work with wider media agency to ensure alignment
• A close collaboration with wider go-to-market teams to ensure alignment, optimisation and innovation across channels
What we’re looking for:
• 3+ years of demonstrable experience managing large-scale/multi-market Paid Social campaigns
• An in-depth understanding of various Paid Social platforms, including Facebook, TikTok, Reddit; 6sense experience a plus
• The ability to use tracking tools such as Google Analytics 360, Campaign Manager 360, and Google Tag Manager 360
• A strong grasp of app campaigns across both Android and iOS devices, including the ability to use platforms such as MobileAction. A broad understanding and/or experience of using MMPs a plus
• The ability to use data visualisation platforms/tools, such as Tableau and Google Data Studio
• An understanding of the broader digital marketing ecosystem and channels, with a finger on the pulse of the latest trends in ever-changing digital marketing landscape
• An excellent understanding of optimising sales conversion funnels
• The ability to create detailed reports and engaging presentations,
• A self-starter with exceptional analytical skills, constantly seeking ways to innovate and improve performance, with excellent planning, organisational, and time management skills
A snippet of what you’ll get in return:
- Make your day work for you with our flexible working hours.
- Kickstart your weekend early with our summer hours during the months of June, July and August with a 3pm finish every Friday.
- You decide what your holiday looks like with the option to buy or sell your holiday and carry over up to 5 days into the next year.
- Enjoy social events on our roof top terrace with views onto St Pauls Cathedral.
- Our fully equipped facilities include showers, hairdryers and straighteners and fresh towels.
- Start your day with a free breakfast, fresh fruit and snacks.
- Take a breather in our dedicated wellbeing room.
- Spend time with those important to you with our enhanced paid family policies.
- Test our products Skrill and Neteller. Upon joining we will award you £50 into each wallet.
- Enjoy our discounts on memberships via vitality including, gyms, leisure centres, yoga/Pilates across the country.
- Need a new Laptop or TV? We offer support purchasing Apple and LG products via Stormfront technology.
- Join our six employee-led equality communities and help foster a workplace that celebrates diversity and create opportunities to collaborate and learn.
- Let’s not forget, we also offer: Private health insurance (pre-existing conditions are included) & dental insurance, income protection, life assurance and more.
What to expect next:
- Phone screen with Recruitment.
- Video interview with the Hiring Manager
- In-person interview and meeting with Senior Peers
- Final HR interview with Recruitment.
If you’re successful joining the team, you’ll be meeting our CEO in person during our new joiners breakfast in London – a great opportunity to network with your peers.
Equal Employment Opportunity
Paysafe is an equal opportunity employer. We value diversity and are committed to providing a work environment of mutual respect to everyone without regard to race, color, religion, national origin, age, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.