Marketing Campaign Strategy Lead
Date: 3 Sep 2024
Location: London, GB, EC2V 7AD
Company: Paysafe
Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 20 years of online payment experience, an annualized transactional volume of $140 billion in 2023, and approximately 3,200 employees located in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.
It starts here. Have a global impact on the world of payments.
As the Data-Driven Marketing Campaign Strategy Lead at Paysafe, you will lead the development and execution of marketing campaign strategies leveraging data insights to drive growth and enhance market presence. Focused on merchants, consumers, and partners, your role is pivotal in shaping the company's Go-To-Market (GTM) strategy and delivering measurable results. Reporting to the VP of Consumer, Merchant, and Partner, you'll champion a data-centric approach to marketing, ensuring alignment with overarching company objectives.
What Paysafe stands for:
- Being open and honest.
- Keeping focused.
- Operating with Courage.
- Pioneering the future.
Our values and culture are driven by Equality, Development, Social Responsibility and Wellbeing. If you want to find out more about life at Paysafe, check out our careers page here.
How we work:
Our preferred arrangement is for the job holder to follow a hybrid model, spending an average of three days per week at our office location. The office is located in Gresham Street next to St Paul’s cathedral with easy access and transport links via St Paul’s, Bank, Cannon Street, City Thameslink, Liverpool Street, Farringdon, Mansion House.
The impact you will have:
Lead the process of gathering, analysing, and interpreting market data, consumer behaviour, and industry trends to uncover actionable insights. Collaborate with commercial and corporate strategy teams on gaining clear understanding of the overarching strategy, commercial growth levers, pricing and product development. Develop frameworks and methodologies for extracting insights from complex datasets and translate findings into clear, actionable recommendations for marketing teams.
What we’re looking for:
- bachelor’s degree in marketing, Business Analytics, Data Science, or related field; MBA preferred
- Proven track record of success in data-driven marketing roles, with a focus on strategy development and execution. Consulting experience is a plus.
- Expertise in data analysis tools and techniques, with proficiency in statistical analysis and data visualization.
- Strong analytical mindset with the ability to translate complex data into actionable insights and strategies.
- Excellent communication and collaboration skills, with the ability to influence cross-functional teams and stakeholders.
- Prior experience in the payments industry or related field is a plus.
A snippet of what you’ll get in return:
- Make your day work for you with our flexible working hours.
- Kickstart your weekend early with our summer hours during the months of June, July and August with a 3pm finish every Friday.
- You decide what your holiday looks like with the option to buy or sell your holiday and carry over up to 5 days into the next year.
- Enjoy social events on our roof top terrace with views onto St Pauls Cathedral.
- Our fully equipped facilities include showers, hairdryers and straighteners and fresh towels.
- Start your day with a free breakfast, fresh fruit and snacks.
- Take a breather in our dedicated wellbeing room.
- Spend time with those important to you with our enhanced paid family policies.
- Test our products Skrill and Neteller. Upon joining we will award you £50 into each wallet.
- Enjoy our discounts on memberships via vitality including, gyms, leisure centres, yoga/Pilates across the country.
- Need a new Laptop or TV? We offer support purchasing Apple and LG products via Stormfront technology.
- Join our six employee-led equality communities and help foster a workplace that celebrates diversity and create opportunities to collaborate and learn.
- Let’s not forget, we also offer: Private health insurance (pre-existing conditions are included) & dental insurance, income protection, life assurance and more.
What to expect next:
- Phone screen with Recruitment.
- Video interview with the Hiring Manager.
- Task / Case Study
- In-person interview
- Final HR interview with Recruitment.
If you’re successful joining the team, you’ll be meeting our CEO in person during our new joiners breakfast in London – a great opportunity to network with your peers.
Equal Employment Opportunity
Paysafe is an equal opportunity employer. We value diversity and are committed to providing a work environment of mutual respect to everyone without regard to race, color, religion, national origin, age, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.