Senior Marketing Strategy Manager, B2B

About Paysafe

Paysafe (NYSE: PSFE) (PSFE.WS) is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 25 years of online payment experience, an annualized transactional volume of $140 billion in 2023, and approximately 3,200 employees located in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.

Your career starts here. Help us build and deliver innovative payment solutions.

Job Summary:
The Senior Marketing Strategy Manager, B2B is responsible for developing plans that drive awareness, understanding, and response to the needs of our  Merchant/B2B customers and market segments. This role is crucial in developing and executing go-to-market strategies, ensuring successful product launches, and maximizing revenue growth across various channels. The ideal candidate will combine data-driven insights with a deep understanding of our target audiences to optimize marketing strategies and campaigns, ultimately enhancing customer engagement and revenue outcomes. This role will cover all markets Paysafe is in and across all segments – Enterprise and SMB

This role is perfect for an analytical thinker with commercial mindset and a passion for driving growth, a strong understanding of the merchant acquiring industry, a keen eye for market trends, and the ability to execute complex go-to-market strategies across diverse merchant sizes in a fast-paced environment.

This role is based in our Jacksonville, Florida office and offers a flexible hybrid work environment where you will have a blend of 3 in office days and 2 remote working days during the work week.

Key Responsibilities:

• Understand the needs and pain points of clients through market research, customer interviews/feedback, and collaboration with sales and customer support teams to gather firsthand insights. Transition marketing efforts from traditional lead generation to a more sophisticated, revenue-focused approach, leveraging advanced analytics and insights.
• Direct the analysis and execution of our market points of view (POVs). In collaboration with the Program Marketing Director, support the development of promotional strategies, go-to-market planning, product and brand positioning, and comprehensive marketing and sales campaign strategies.
• Leverage data insights to deliver actionable recommendations aimed at enhancing the performance of marketing plans and activities.
• Define, track, and optimize Key Performance Indicators (KPIs) related to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deal conversion rates. 
• Shift organizational focus from traditional lead generation to revenue-centric performance metrics, ensuring alignment with overall business objectives.
• Identify prospective audiences who are likely to be receptive to our brands/products and represent growth opportunities. Focus campaign activities on these key audiences/actions to boost performance.
• Design and implement a comprehensive Account-Based Marketing (ABM) strategy, targeting key enterprise accounts to drive deeper engagement and higher conversion rates.
• Collaborate with product management, marketing, sales, and other key stakeholders to ensure campaign alignment and product launches are directly tied to revenue outcomes.
• Oversee the entire offering life cycle end-to-end, ensuring timely and successful go-to-market strategies.
• Continuously define and refine competitive analysis, market segmentation, and audience targeting to maximize profitability.
• Drive in-the-base revenue by identifying opportunities for upselling, cross-selling, or entering new markets to drive additional revenue streams.
• Develop tactics to retain existing customers, reduce churn, and enhance customer satisfaction, driving long-term revenue growth. Manage a portfolio of cross-functional retention initiatives.
• Serve as a conduit between marketing and finance to highlight the marketing contribution and its impact on business outcomes.
• Assist in prioritizing initiatives based on forecasted impacts, ensuring alignment with revenue targets and strategic goals.
• Work closely with the centralized Corporate Strategy and product teams to ensure consistency in the execution of strategies across the organization.
• Monitor and determine marketing investments by channel to optimize spend and ROI.

Job Requirements:

• Bachelor’s degree in related field of study (Business, Marketing or related field) or equivalent combination of education and experience in lieu of degree, required. MBA or advanced degree preferred.
• 6+ years of experience in marketing strategy or product marketing, with a strong focus on B2B or merchant marketing, especially in SMB markets
• Proven ability to develop and execute innovative marketing strategies aligned with business goals
• Strong analytical skills for interpreting data, identifying trends, and making data-driven decisions
• Expertise in market research and gathering customer insights to inform and shape marketing strategies.
• Deep understanding of customer needs and the ability to translate these into effective marketing initiatives
• Excellent verbal and written communication skills, with the ability to convey complex ideas clearly to diverse audiences.
• Strong leadership and collaboration skills, with experience leading cross-functional teams
• Proficiency in marketing automation tools (Responsys, Pardot), CRM platforms (Salesforce), and data analytics tools (e.g., Google Analytics, Power BI)
• Experience in digital marketing, including SEO, SEM, content marketing, and social media strategies.
• Familiarity with product lifecycle management and commercialization processes
• Strong knowledge of the payments industry, e-commerce, fintech, or related sectors
• Awareness of industry trends, competitive landscape, and emerging technologies
• Ability to deliver results in a fast-paced, dynamic environment with an elevated level of accuracy and attention to detail.
• Flexibility to adapt to changing business needs and priorities.
• Proactive, self-motivated, with strong ownership and accountability

Life at Paysafe:

One network. One partnership. At Paysafe, this is not only our business model; this is our mindset when it comes to our team. Being a part of Paysafe means you’ll be one of over 3200 members of a world-class team that drives our business to new heights every day.
 

Our culture values humility, high trust & autonomy, a desire for excellence and meeting commitments, strong team cohesion, a sense of urgency, a desire to learn, pragmatically pushing boundaries, and accomplishing goals that have a direct business impact. 

 
Equal Employment Opportunity

We provide equal employment opportunities to all employees, and applicants for employment, and prohibits discrimination of any type with regard to ethnicity, religion, age, sex, national origin, disability status, sexual orientation, gender identity or expression, or any other protected characteristics. This policy applies to all terms and conditions of recruitment and employment. If you need any reasonable adjustments, please let us know. We will be happy to help and look forward to hearing from you.