Marketing Strategy Manager

About Paysafe

Paysafe is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With 29 years of online payment experience, an annualized transactional volume of $152 billion in 2024, and approximately 3,000 employees located in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in 48 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com. 

Position Overview 

The Marketing Strategy Manager role for co-marketing is vital in maintaining our growth trajectory across B2C and B2B in this key strategic market. This role is highly commercial with a key requirement to translate external and internal factors into actionable marketing plans, aligned to our goals. This role is responsible for making co-marketing a core commercial growth lever across both consumer and merchant audiences. This role goes beyond traditional marketing execution, focusing on how the company and its merchant partners can jointly activate demand—through media channels, product surfaces, and in-checkout visibility.

If you’re passionate about data-driven marketing and have a proven track record of delivering measurable results, we’d love to hear from you.

This hybrid position is based in ou Jacksonville office and requires three days per week on-site.

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Responsibilities

• Build and own a holistic co-marketing strategy, across B2C and B2B, that treats partner activation as a full-funnel commercial lever—not just a set of marketing channels.
• Develop annual and quarterly co-marketing plans tied to commercial goals, product priorities, and marketplace dynamics.
• Identify, evaluate, and prioritize consumer and merchant partners for collaborative marketing and commercial programs.
• Create scalable co-marketing playbooks, value propositions, and enablement frameworks.
• Manage internal and external relationships, ensuring alignment on goals, deliverables, and timelines.
• Evaluate merchant-side capabilities (e.g., improved onsite placements, in-checkout visibility, co-branded product surfaces) to enhance conversion and joint value.
• Lead alignment across marketing, sales, and product to prioritize the highest-value co-marketing opportunities.
• Translate commercial needs and product capabilities into unified partner propositions.
• Serve as the conduit between go-to-market teams and product teams to ensure co-marketing opportunities influence both partner conversations and product roadmaps.
• Define measurement frameworks across funnel metrics, revenue, cost sharing, and partner value creation.
• Collaborate with analytics teams to evaluate partner potential and quantify upside across both marketing channels and merchant product surfaces.

Qualifications & Skills

• Bachelor’s or educational degree in Marketing, Business, Communications, or related field, required; or additional experience in lieu of education, required.
• Minimum of 5 years’ experience in marketing strategy, with a strong focus on commercial outcomes in B2C and B2B sectors.
• Preferred previous experience in business consulting or strategic positions within FinTech sector
• Knowledge of videogaming and gambling industries is advantageous
• Strong analytical skills, with the ability to interpret complex data and make data-driven decisions.
• Excellent communication, negotiation, and stakeholder management skills.
• Excellent project management skills with the ability to manage multiple projects simultaneously
• Ability to work independently as well as collaboratively within a team.
• Adaptability and willingness to learn new skills and technologies.
• Strong cross-functional leadership skills with ability to influence marketing, sales, and product.
• Data-driven approach; comfort with analytics dashboards, A/B testing, and ROI modeling.
• Exceptional communication, storytelling, and partner relationship management skills.
• Fluent English (written & spoken) is a requirement. Any other fluent language will be considered a plus.

Equal Employment Opportunity

Paysafe provides equal employment opportunities to all employees, and applicants for employment, and prohibits discrimination of any type with regard to ethnicity, religion, age, sex, national origin, disability status, sexual orientation, gender identity or expression, or any other protected characteristics. This policy applies to all terms and conditions of recruitment and employment. If you need any reasonable adjustments please let us know. We will be happy to help and look forward to hearing from you.